🚛 Free Delivery on Orders Above AED 299 (UAE)
❇️ 100% Genuine IQOS & TEREA Products
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🚛 Free Delivery on Orders Above AED 299 (UAE)
❇️ 100% Genuine IQOS & TEREA Products
💳 Secure Checkout
📦 Trusted UAE Store
IQOS Heat Not Burn
IQOS Heat Not Burn Technology in Dubai
The intersection of rigorous science, advanced technology, and a bold vision to transform how adult smokers experience tobacco. Looking for a smarter alternative to traditional cigarettes? IQOS Heat Not Burn technology is changing the way adult smokers experience tobacco in Dubai and across the UAE. Unlike cigarettes that burn tobacco, IQOS devices heat specially designed tobacco sticks like HEETS and TEREA to deliver real tobacco taste without smoke, ash, or fire.
100%
Smoke-Free
350°
Max Heating Temp
100%
No ash and no fire
10
Clinical Studies
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REPLACE WITH YOUR IMAGEPMI
Research & Development
Science Behind Heated Tobacco
Changing lives through science.
Philip Morris International (PMI) believes it can change the lives of millions of smokers. PMI has recruited hundreds of scientists and engineers at global R&D centers in Switzerland and Singapore to develop better alternatives to cigarettes.
They developed IQOS — an innovative electronic device that heats and does not burn tobacco, producing a tobacco vapour that delivers real tobacco taste with significantly fewer harmful chemicals. IQOS Heat Not Burn technology works differently by heating specially designed tobacco sticks to a controlled temperature, creating a tobacco vapor instead of cigarette smoke. No cigarette smoke, No ash, No fire, Less lingering smell, A cleaner tobacco experience
ℹ️
Important: IQOS is not risk-free. It delivers nicotine, which is addictive. The best decision any smoker can make is to quit tobacco and nicotine use altogether.
Technology
Tested to the highest standards.
IQOS has undergone robust scientific assessments including non-clinical and clinical studies involving thousands of participants worldwide.
01
🔥
Heat, Not Burn
IQOS heats tobacco to around 350°C — far below the 600°C+ of a burning cigarette. Precise temperature control eliminates combustion entirely.
02
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Tobacco Vapour
Instead of smoke, IQOS generates a tobacco vapour containing significantly fewer and lower levels of harmful chemicals compared to cigarette smoke.
03
🧬
SmartCore Induction™
IQOS ILUMA uses electromagnetic induction to heat a metal element inside the TEREA stick — no direct contact, no burning, no cleaning needed.
04
⚗️
HeatControl™ Tech
IQOS HeatControl™ technology monitors and maintains a precise temperature throughout the experience, ensuring consistent vapour quality every time.
05
📊
Peer Reviewed
18 non-clinical studies and 10 clinical studies with thousands of participants across the US, Japan, UK and Poland validate IQOS's reduced-harm profile.
06
✅
Better Choice
The totality of evidence shows that, while IQOS use is not risk-free, switching completely to IQOS is a better choice than continuing to smoke.*
Why Heating Is Better
Technology changed everything — including tobacco.
❌ Cigarette Burning
600°C+
Cigarettes burn tobacco at extreme temperatures, producing fire, ash, tar and smoke — a complex mixture of over 6,000 chemical substances, around 100 of which have been linked to smoking-related diseases.
- Produces fire and ash
- Generates smoke and tar
- 6,000+ chemical substances
- ~100 linked to disease
✅ IQOS Heating
350°C
IQOS heats tobacco to a carefully controlled lower temperature, ensuring combustion does not occur. No fire, no ash, no smoke — just tobacco vapour with real taste and 95% less harmful chemicals.*
- No fire, no ash
- No smoke — tobacco vapour only
- 95% less harmful chemicals*
- Real tobacco taste preserved
*"95% less" represents the average reduction in levels of the 9 WHO-recommended chemicals for reduction in cigarette smoke, excluding nicotine.
Research
95%
less harmful chemicals vs cigarette smoke*
Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you the real tobacco taste experience with dramatically fewer harmful chemicals.
⚠️
95% less harmful chemicals does not mean 95% reduction in risk. IQOS is not risk-free and provides nicotine, which is addictive.
Reduction in Key Harmful Chemicals
WHO-recommended chemicals measured vs cigarette smoke
*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
Clinical Evidence
Backed by comprehensive scientific evidence.
PMI conducted the most comprehensive assessment programme ever carried out for a tobacco product, involving thousands of participants across four countries.
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18
Non-clinical studies conducted globally
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10
Clinical studies with real participants
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1000s
Participants across US, Japan, UK & Poland
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4
Countries where clinical studies were run
Tobacco Vapour vs Smoke
Burning generates smoke & tar. Heating does not.
IQOS heats tobacco instead of burning it. It generates a tobacco vapour that is fundamentally different from cigarette smoke and contains significantly less harmful chemicals.
Switching completely to IQOS, while not risk-free, is a better choice than continuing to smoke — evidenced by a comprehensive 10-study clinical assessment programme.
ℹ️
The absence of tar does not mean that IQOS is risk-free. IQOS provides nicotine which is addictive.
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CIGARETTE IMAGECigarette
📸
IQOS IMAGEIQOS
No Combustion
No fire. No ash. No smoke.
IQOS heats tobacco instead of burning it. This fundamental difference makes IQOS a better choice compared to continued smoking.
🚫
No Fire
IQOS never reaches ignition temperature. SmartCore Induction™ technology precisely controls heat at all times, eliminating open flame entirely.
💨
No Smoke
Without combustion there is no smoke. IQOS generates a tobacco aerosol that dissipates faster and leaves significantly less residual smell.
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No Ash
No burning means no ash. The TEREA tobacco stick stays intact throughout the experience — cleaner and more convenient.
🔬
No Tar
Tar is a byproduct of tobacco combustion. Since IQOS doesn't burn tobacco, it produces no tar — a key distinction from cigarettes.
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Controlled Heat
HeatControl™ technology maintains a precise, consistent temperature during every use, ensuring quality and consistency every time.
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Real Tobacco
TEREA sticks contain real tobacco. Heating — not burning — preserves tobacco flavour, delivering genuine taste without combustion.
Switching to IQOS
Satisfaction comparable to continued smoking.*
Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke. Discover more about our scientific journey.
*3-month clinical study in US and Japan with 160 adult smokers each. IQOS is not risk-free and delivers nicotine, which is addictive.
IQOS Research
Discover more IQOS science
Explore the full library of clinical and non-clinical studies behind IQOS technology.
Discover More Science →Products
Explore IQOS products
Shop TEREA tobacco sticks and IQOS ILUMA devices delivered across Dubai and the UAE.
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This product is not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use tobacco products. Not a cessation product.
